We recently emailed Hancocks to ask them to drop their application for the trademark of “Growler” -
We raised the issue on our website http://www.soba.org.nz/campaigns/what-is-a-growler and have had a fair amount of response from people who have been using the term or know of the term in reference to bottled beer.
I am writing to ask that you as the CEO of Hancocks kindly withdraw your application for the trademark for the benefit of New Zealand beer drinkers.
I want to protect the name from corporate organisations and then try to control the use of the name in the market place to best promote craft beers in NZ. This is something that SOBA should be proactive about? We have stores around the country using the name growler with 2L pet bottles pouring standard commercial beer. Is this what we want to see? I don’t.
Hancock’s is proudly 100% family owned and operated and has helped build many brands for the enjoyment of New Zealanders. We operate in a market place where about 85% of the market place is controlled by multi international conglomerates. Their interest is in profits not what is best for New Zealand. Hancock’s has built a strong reputation for its integrity and trust within the industry. The company was founded in 1859 by Thomas Hancock who built the first Larger House in New Zealand, no other company has such a rich history in beer as we do.
I will continue with the trademark application and upon it being granted I would like to then gift it to SOBA and help you build some rules of use by the Craft Beer community.
We feel that it would be a double standard for us to disagree with DB trademarking Radler based on the arguments we put forward at the time, to then take ownership of another beer trademark we regard as well known – even it is was for a more noble purpose.