After a lot of mucking about on my part (for which I humbly apologise) and the fact that most of you already know anyway, I’m officially announcing the SOBA NHC 2012. Head on over to the not-quite-done-yet-but-pretty-sexy website where you can log in using your SOBA login (if you’re a member – that’s the one you use at http://www.soba.org.nz/member/) or you can use facebook, twitter, or google+ to login. This competition is all cutting edge and social media, and other buzzwords!
One exciting thing about this year’s competition is that we have no awards ceremony planned. They are always very regional, and Murphy’s Law always dictates that they are as far away as possible from whoever took out Champion Brewer. Instead, we hope to offer value to our sponsors and remove stress from you, our competitors, by announcing the results live to the various social media platforms as they come in! Obviously the “big” winners will still have to wait until everything is tallied up, but medals will be announced as they are judged.
Another change (not yet on the website as we’re still working on the points algorithm) is that points will be deducted from non-medal-winning beers. This won’t matter to those not competing for the coveted Champion Brewer title, but to those who are, it will mean that entering twenty beers is only a good idea if you’re sure they are nearly all of medal winning standard. We think this is a lot more fair to those who enter three beers, and all get gold, versus someone who enters ten beer, gets three silvers, two bronzes, and five drain-pours! Good brewers, nay CHAMPION brewers are consistent brewers, and we want to reward that consistency this year.
A last point is that we’ve raised the entry fee. I know, I can hear the groaning! To get the top judges we need, we have to be prepared to get them to the competition. Flights ain’t cheap, but we thought you’d all prefer judges who really know their beer, and we need to fund that. The good news is that if you are a SOBA member, even if you only join to enter this competition, you’ll get a good chunky discount on your entry fee.
Right, that’s all from me for now. Remember, you can enter your beers as soon as you like on the website, but official entries open October 13th. We can’t accept delivery of beer prior to that date, so if any turns up before then, we’ll just drink it! So, feel free to enter now, but don’t send any bottles until the 13th!
SOBA NHC 2012