We are sorry but you are unable to join SOBA at the moment or use the membership login.

We have some exciting changes coming. We are waiting for our US provider to migrate our membership to our new website which we think will be complete this week. Get the inside info by following our Facebook page!

Welcome to SOBA. We are a consumer-based organisation with a mission to educate, promote, and advocate for the appreciation of, and access to, a diverse range of quality beer. We do this by the money raised through our Membership. In return our members get access to numerous beer related benefits and discounts. If you’re already convinced, please join us. You will be able from June 14th onwards. But if you’d like to learn more about what SOBA does for New Zealand, please keep reading.

Along with receiving discounts to a number of venues listed on our Beer Map, you will be helping us to:

  • Promote awareness of beer in all of its flavour & diversity
  • Protect and improve consumer rights with regards to beer and associated service
  • Promote quality, choice and value for money
  • Campaign for greater appreciation of traditional crafted beer
  • Seek improvements in all licensed premises and throughout the brewing industry
  • Act as an independent resource for both the consumer, the pub trade, and the brewing industry

Your Membership will help us achieve these goals by supporting our numerous Beer Festivals around the country, our annual National Homebrew Competition and the publication of our Pursuit Of Hoppiness magazine. You will also be supporting various efforts, events and meetups in each region of the country and for New Zealand on the whole! Thank you for your support, and we hope to see you in a good beer establishment soon.