About SOBA

SOBA is the Society Of Beer Advocates. Why SOBA, you ask? It lends a nice touch of Kiwi ironic humour, has the scope for us to extend our function over time, and avoids all those over-done plays on New Zealand, which we are sure you’re just as bored with as we are.

Our Vision

People have an appreciation of, and access to, a diverse range of quality beer.

Our Mission

We are a consumer-based organisation with a mission to educate, promote, and advocate for the appreciation of, and access to, a diverse range of quality beer.