THIS second edition of The Pursuit of Hoppiness has more of a ‘national’ feel to it (we’re talking geography and not politics here), with additional content and consequently an increased range of advertising. In these challenging economic times, SOBA is especially grateful to those sponsors and we encourage you to show your support by sampling their products and visiting their establishments.
The current format has enabled SOBA to produce more copies and distribute the publication to a wider population. The original style appears to have been generally well received, so this has been retained, thereby making the editor’s job a little easier!
The highlight of the last three months must undoubtedly be the success of Beervana 08, staged by the Brewers Guild at the Passenger Terminal in Wellington. More comments on the event can be found on page 5. It was especially pleasurable to chat amongst visitors who were relatively new to the craft brewing scene, clearly enjoying the opportunity to sample beers new to them and to interact with the brewers themselves. The task of organising and staging such a large event should never be underestimated and event organisers Clockwork Marketing, plus the dedicated SOBA volunteer stewards also deserve a pat on the back.
Sandwiched between the sessions, SOBA held its AGM and despite the early start and a previous evening at Beervana for most, the meeting was well attended with representatives from Auckland, Hamilton, Blenheim and Christchurch in addition to the Wellington ‘hard core’. Whilst SOBA did not have a major presence at Beervana, it has a range of initiatives and events planned for the coming year and we look forward to welcoming more of you on board over the coming months.
The onset of the warmer weather provides an ideal opportunity to stage outdoor beer festivals and this edition has a strong focus on these type of events. They’re a great way of sampling a range of craft beers from around the country, chatting to the brewers and soaking up the atmosphere in the sunshine, so start planning your festive trip right now!
Nick Page, Editor