Thank you for your interest in joining the Society Of Beer Advocates! If you’re already convinced, please Join Now! But if you’d like to learn more about what SOBA does for New Zealand, please keep reading.

Along with receiving discounts to a number of venues listed on our Beer Map, you will be helping us to:

  • Promote awareness of beer in all of its flavour & diversity
  • Protect and improve consumer rights with regards to beer and associated service
  • Promote quality, choice and value for money
  • Campaign for greater appreciation of traditional crafted beer
  • Seek improvements in all licensed premises and throughout the brewing industry
  • Act as an independent resource for both the consumer, the pub trade, and the brewing industry

Your Membership will help us achieve these goals by supporting our numerous Beer Festivals around the country, our annual National Homebrew Competition and the publication of our Pursuit Of Hoppiness magazine. You will also be supporting various efforts, events and meetups in each region of the country and for New Zealand on the whole! Thank you for your support, and we hope to see you in a good beer establishment soon.